CHAPTER ONE

BACKGROUND / INTRODUCTION TO THE STUDY

The roles of Mass Media in our society cannot be over stressed; As rebranding programme of the President Umaru Musa Yar’adua is fundamental to the development of our dynamic Nigeria; Mass Media have become tools for disseminating or exchanging information concern rebranding programmes in Nigeria. As a result of this there is need to elucidate the impact of Mass Media on the rebranding programme of President Yar’Adua.

However, rebranding according to encyclopedia is the process by which a product a services developed with one brand, company or product line. The Re-branding project of Nigeria, In 2009, the Nigeria government decided to repackage the country image. Under the current Nigeria President Umaru MUsa Yar’Adua, professor Dora Akunyili has instituted yet another rebranding project. In 2009 the Nigeria Federal government launched as new campaign under tag “Nigeria good people great nation” 17 March 2009 panapress articles “Nigeria rebrands for better image. Quote Vice President Goodluck Jonathan” Unbundling the purpose of the campaign as a genuine attempt to re-orientate Nigeria towards believing in themselves once again and to change the perception of the country both locally and internationally.

Therefore, to achieve rebranding programme of President Yar’Adua,; Mass Media play a great role. Mass Media according to encyclopedia Mass Media can be see as to denote a section of the media specifically designed to reach a very large audience such as the population of a nation. Mass Media also know as Media of Mass Communication it have been defined by Deficur and Dennis (1981:148) as devices form moving message across distance or time to accomplish Mass Communication