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MARKETING LATEST FINAL YEAR PROJECT TOPICS, RESEARCH IDEAS AND MATERIALS IN NIGERIA

S/N LATEST PROJECT TOPICS AND RESEARCH IDEAS GET THE COMPLETE PROJECT
1. ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC
2. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)
3. THE IMPACT OF INDUSTRIAL CONFLICT ON THE MARKETING OF BANKING SERVICES IN NIGERIA
4. AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY OF UNION BANK PLC)
5. PLANNING FOR FEMALE FRIENDLY MARKET ENVIRONMENT (A CASE STUDY OF MARKETING ORGANIZATIONS IN LAGOS STATE)
6. THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY (A CASE STUDY OF ARIK AIRLINE)
7. THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)
8. THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE STUDY OF MR. BIGGS PLAZA, AUCHI)
9. THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF BENDEL SUPERMARKET, AUCHI)
10. THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA BANK)
11. THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)
12. IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN ORGANIZATION (A CASE STUDY OF EMZOR)
13. IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
14. IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo Nig Plc)
15. THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE STUDY OF DANSOF FARMS)
16. THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)
17. THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY OF OVALTINE PRODUCT)
18. THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)
19. THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba Community)
20. THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE STUDY OF UYI GRAND HOTEL, AUCHI)
21. THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY OF COCA-COLA BOTTLING COMPANY)
22. THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
23. IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN ORGANIZATION
24. SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
25. CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES
26. THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY OF GUINNESS NIGERIA PLC)
27. IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY OF MAY AND BAKER PLC)
28. INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL (A CASE STUDY OF SMES IN LAGOS STATE)
29. IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF SELECTED DEPOSITE BANKS)
30. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY
31. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
32. ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPOLIS
33. BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT
34. PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN PORT HARCOURT
35. INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN TELECOMMUNICATION INDUSTRIAL
36. ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT BANKS IN PORT HARCOURT
37. THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ CUSSONS NIGERIA PLC, ABA)
38. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY
39. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC
40. THE EFFECT OF PACKAGING ON SALES OF GOODS
41. THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE
42. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
43. EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING
44. THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND ACCOUNTABILITY IN GOVERNMENT
45. THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)
46. THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
47. THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF NIGERIAN BREWERIES PLC, ONITSHA)
48. THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A CASE STUDY OF GTB OF NIGERIA PLC,)
49. THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A STUDY OF HERO LAGER BEER)
50. E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES
51. BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA
52. A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)
53. THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER COMPANY ASABA)
54. THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS
55. EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY
56. MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)
57. AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY OF UNION BANK PLC
58. CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
59. THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
60. THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER STATE
61. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY
62. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS
63. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)
64. THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
65. AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
66. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE
67. ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION
68. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY OF NIGERIAN BREWERIES PLC)
69. IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION
70. THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE STUDY OF FIRST BANK NIGERIA PLC)
71. IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY
72. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
73. APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION
74. THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES
75. THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A CASE STUDY OF BANK PHB
76. THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
77. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
78. THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION
79. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF PZ CALABAR)
80. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
81. THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION SECTOR OF NIGERIA
82. THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS
83. STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)
84. MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY
85. IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS)
86. IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR
87. IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK NIGERIA PLC
88. EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH
89. ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION
90. ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)
91. A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
92. THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
93. MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

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