CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND STUDY

            Development they say it is developing or it is the process of encouraging new invention and industries to create jobs and life for the people.

In this study the role of mass media on rural development is an attempt to examine how rural development programme can be effectively organized and implemented at the  local levels in Obuoffia community in Awkunanwo Enugu state.

            An in-depth researcher reveals that within Enugu state media there existing electronic and print media.  Under electronic  media  there is an intensive use of  (AM) Amplitude modulation and (FM) frequency modulation stations both in federal radio co-operation of  Nigeria FRCN, Enugu  state  broadcasting  service  ESBS) and daily star  newspapers  among other  are  used to create awareness  for  the  rural development.  The under- development community Obuoffia have  called  for a great concern of the press  media.

The  timidity  and  ignorance  that  often exhibited by the  rural dwellers have linked the media  concerns as to how  they should educate inform enlighten mobilize sensitize  in order to  revitalizes the regrettable trend in Obuoffia and  the entire  rural communities.

            Most  rural dwellers  do not know the  opportunities available to  them they still flourish in the previous  dog mate  belief that cannot equate them with their counterparts  in the urban setting.

The media here are  face with he Obligation on the betterment of the  rural communities through the packaging of  information on how to do something with their  in-exposure which hinders them from acquiring basic knowledge there by educating  them through programmes which  can sharpen their intellects  providing  job  opportunities  for  the ever increasing  population  explosion in rural set –up and re-orientation of our  rural dwellers  through sensitization enlightenment mobilization and motivation .