1.1 BACKGROUND STUDY
Development they say it is developing or it is the process of encouraging new invention and industries to create jobs and life for the people.
In this study the role of mass media on rural development is an attempt to examine how rural development programme can be effectively organized and implemented at the local levels in Obuoffia community in Awkunanwo Enugu state.
An in-depth researcher reveals that within Enugu state media there existing electronic and print media. Under electronic media there is an intensive use of (AM) Amplitude modulation and (FM) frequency modulation stations both in federal radio co-operation of Nigeria FRCN, Enugu state broadcasting service ESBS) and daily star newspapers among other are used to create awareness for the rural development. The under- development community Obuoffia have called for a great concern of the press media.
The timidity and ignorance that often exhibited by the rural dwellers have linked the media concerns as to how they should educate inform enlighten mobilize sensitize in order to revitalizes the regrettable trend in Obuoffia and the entire rural communities.
Most rural dwellers do not know the opportunities available to them they still flourish in the previous dog mate belief that cannot equate them with their counterparts in the urban setting.
The media here are face with he Obligation on the betterment of the rural communities through the packaging of information on how to do something with their in-exposure which hinders them from acquiring basic knowledge there by educating them through programmes which can sharpen their intellects providing job opportunities for the ever increasing population explosion in rural set –up and re-orientation of our rural dwellers through sensitization enlightenment mobilization and motivation .