ABSTRACT

This research work focused on the influence of AIT coverage on post 2011 election sentiments among the residents of Kabala Doki, Kaduna. The research was conducted on 100 residents of Kabala Doki. It was found that most of the broadcast stations including AIT are found with airing things that might provoke sentiments to the prospective audiences in regards to the election. To minimize this problem, we suggest that journalist should bear in mind the interest of the entire country, rather than influencing the interest of the section of the country. We also recommend that media should abstain from use of discriminating and insulting statements and expressions when reporting other groups.