CHAPTER ONE

INTRODUCTION

 This chapter introduces the subject matter of this project work, it deal with the purpose and the scope of study literature available on the topic and aspect of the work are also received. Background to the study, Statement of the problem, Research Question, Objectives of the study, Significance of the study, Scope of the study and definition of some discussed in this project work.

 BACKGROUND TO THE STUDY

Radio transmission came to Nigeria during the colonial administration and it has since gained prominence among the citizens. Generally radio perform the functions of informing, educating and entertaining it’s audience.

Radio also reserve as the channel through which social and cultural heritage of the people are transmitted.

The characteristics of radio include its ability to disseminate messages for and wide than any other mass media channels. It also breaks the barrier of literacy because it messages can be delivered in all call languages. Radio is also a companion for many people in their Home, in their Cars, offices and Shops.

In addition, Radio brings sense of intimacy and personal involvement between the presenter and the audience/listeners. Also it’s primarily considered as a medium of entertainment which is believe by many to play a vital role in modern politics.

Furthermore, entertainment programmes are predominantly intended for relaxation and recreation which include music and so many other activities.

Radio is also considered to be the main source of news and information for most people as an information source of news such as news report including Sport news, Public affairs and commentaries on matters in the news.

Radio seems to have been a technology looking for a use, rather than a response to a demand for news and of service or content. According to Williams (1975) ”unlike all previous communication and the relevance of radio programme to their business.

 STATEMENT OF THE PROBLEM

This research work will look at the radio listenership pattern among market women.

Some of the problems of the statement include:

Needed information from radio broadcasting is not well received by market women and that has lead to misleading information dissemination.

Poor listening attitudes among market women to radio programme.

Most of the market women do not know which programme and what time of the day are those programmes on radio.

Job interference on the attitude of market women to radio programmes.

Inconsistency in the pattern at which women (marketers) listen to radio programmes.

 RESEARCH QUESTIONS

Various methods have used to gather information from many research works. For this research work we attempt to ask some question be in form of questionnaire aim like:

Do market women prefer entertainment programme to educative and informative programme?

What is the listenership pattern between Owode market women and Orisunmibare market women?

Which radio station do they listen to?

Why are they interested in one programme format than others? How often do they listen to radio?

How relevant is radio programme to their business?

Do market women listen to radio and what place and pattern of listenership in terms of hour spent?

Which programme gained high percentage in radio listenership among market women?

OBJECTIVE OF THE STUDY

The main objective of this study is to measure the percentage at which the market women listing to radio.

The objective to the programme that market women prefer most as well as to know their languages preference of a programme and news presentation.

The research study reveals the hours spent in listing to radio by market women.

This work will reveal the radio station that market women prefer mostly and the reason they prefer such a station.

Lastly, the topic that interest market women.

SIGNIFICANCE OF THE STUDY

The findings of this research work will interest the radio programme planners in designing it programme for effectiveness and efficiency.

It will also interest government and agencies of development who consistently seek way or channel to get across to women in the society.

This work would also be of interest to agencies of a number of development issues which are of women focus. For example family health, HIV/AIDS comparing, children up bringing.

Also, it will be of interest to radio station in other to better package their programmes in terms of subject, times of transmission and their format.

In addition, the result of this study will be of interest to academics and contribution to knowledge particularly on audience of radio.

Lastly, it’s hoped that the findings of this work will add to the vast literature on radio listenership research and will provoke further research on the subject.

SCOPE OF THE STUDY

The research topic is wide and broad in scope but in other to make the research topic a researchable one and of scrutiny, we shall base our study (research topic) on a case study of Owode market in Offa and Orisunmibare market Osogbo. As a result of this, this research work covered both Osun State and kwara state.

 DEFINITION OF TERMS

Radio: - This is a kind of equipment used for listening to programmes that are broadcast to a large heterogeneous audience. It is also a process of sending and receiving messages through the air using electro-magnetic waves. Radio is an electronic devices which brings to us information, education, entertainment, persuasion, selling, educative, news interpretation and persuasive programmes it is a great communicating mechanism ever designed and operate by man.

Market Women: - Market women are the set of people who display goods for sale in the market, their age group falls between the ages of 20 upward. They deal with persuading people to buy their goods.

Audience: - According to the Longman dictionary, audience means a group of people who watch and listen to some speaking or performing in the pubic. This term is also well understood by the media practitioner as those people who are expose to media message at large, dispersed and by heterogeneous means are located in deferent point of a wide area for reception through an appropriate set of equipment designed for this purpose i.e. Radio.

 HISTORY OF ORISUMIBARE MARKET

Orisumibare is a market located at old garage area, Orisumibare, Osogbo. The market was named Orisumibare by the marketers i.e. the market women who earlier on had been scattered but have now come together to rejoice and settle for proper marketing.

Information says that the marketers were at one time in Jankara area, Osogbo, particularly shopping in Ladenele market, but due to the problem that arose among the politicians, some emissaries of certain politicians destroyed the whole market. The market women later scattered to every where in the State; places like Iree, Ikirun and Iragbiji e.t.c. for their weekly and daily marketing.

They continued with this for a long period of time before the then king, Late Oba Adenele established the old Orisunmibare Market and the market women started to gather themselves back at the market which made it convenient and easy for the market women to stay in a place to transact their business, displaying their goods and products. Years after this event led to the new Orisunmibare market, it was established by the military Government but they were unable to complete the project before the intervention of the civilian government. Thus, the project was successfully completed by Gov. Bisi Akande which was located at MDS business area Gbongan / Ibadan road Osogbo.