ABSTRACT

The essence of this study is to appraise the relevance of the print media in the electioneering process in Nigeria. The survey method was adopted to generate the need data while 100 copies of questionnaires were printed and administered to 100 respondents selected using purposive sampling method within the three senatorial districts in Lagos state. The data analysis and interpretations of findings was based on simple statistics of frequency and percentage method coupled with table. The study revealed that print media played a unique role in governorship election in Lagos State on various political matters ranging from how to participate in politics, how to register during voters; how to cast their votes on election day and what to do and say after election e. t. c. the research recommends that newspapers should be free from few influential politicians to avoid turning the paper into tools of propaganda.