CHAPTER ONE

INTRODUCTION

1.1   Background of the Study

        Communication is pervasive, ubiquitous and takes place everywhere, every time and every day. Man existence can be traced to communication. Communication started between the first man and his Creator. Biblical account noted that God established communication with the first man, Adam. Since the creation of first Man, communication has come to stay as Adam communicated with his family and the animal folks. It is vital to conclude that communication is the basis of human and animal existence and interaction. Effective communication require concerted effort on the part of message encoder, the appropriate choice of words , correct contextual application and simplicity Communication is traced to a Latin word “communis” meaning to share and that it is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing or behaviour. Communication is also the transmission of experience from one person to another, from one person to a group of people or from a group of people to another group of people. Communication is pervasive. It is an index of existence and regarded as lively. Okunma (1996) sees communication as a complex process of sharing information or a message which requires certain basic components. It is essential to conclude that communication is pervasive and a fundamental way by which human beings interact through language and other symbolic means. Communication sustains,