Abstract

The research examines the influence of Nollywood on the dressing pattern of students in Nigeria tertiary institutions using Lagos State University students, Ojo, Lagos State to know the extent at which Nollywood movie stars have influenced the dressing pattern of youth in our society. Survey research method was adopted coupled with copies of questionnaires that were administered to the selected respondents who were150 while 100copies were returned and analyzed. Respondents were picked using a simple random sampling method (probability). The data collected were analyzed and interpreted using frequency and percentage method. Promotion of our rich cultural heritage and social-cultural value of Nigeria is a core objective of Nigeria Movies in order to resist Western influx but today the opposite is the case as semi-porn scenes now become common things on Nollywood. It is of note that the imitation of Nollywood pattern of the dress has led to indecent dressing and decline in Nigeria cultural values and norms. It is recommended that the Nigerian films censors commission should place serious efforts in scrutinizing films before they are approved for viewing by the larger audience while scriptwriters and directors should always have at the back of their minds that Nigeria cultural heritage and national unity should be foremost in their minds when they are writing any script.