Abstract

The study examined the role of Public Relations in Non-Commercial Organisation with a particular reference to the Nigeria Red Cross. Public relations has remained a powerful tool in building and maintaining mutual understanding between an organization, firm, institution or corporate bodies and its various publics. It also helps in building good image and satisfies the needed information of its publics on behalf of orgnaisation. Companies and individuals are engaging the service of public relations to help build, maintain and sustain its communication and reputation at all time. However, survey research method was adopted with the use of 100 copies of questionnaires to elicit data from the selected respondents within Nigeria Red Cross of which 90 copies were retrieved which the data analysis was based. It is recommended that organization need to recognize the potentials of Public relations department/unit or any name call it by empowering such division with both human and resources that will enable it perform effectively while social media are advised to be adopted to complement the existing media of communication.