Abstract

The research is set out to examine the role of public relations in a manufacturing company with a focus the chi-limited Lagos. It is noted that well established Public Relations practice go a long way in creating unimaginable reputation for an organisation. Survey research method with questionnaire a tool for data collection was used coupled with accidental sampling technique. Frequency and percentage method of data analysis was used with tables. Findings show that PR of Chi-Limited provides adequate feedback and platform to manage the ply and complaints this which has enhanced customer satisfaction and mutual understanding and it also use social media/ ICT in facilitating effective communication between and among the internal and external publics of chi-limited. It was recommended that Public Relations Unit should be more creative and innovative in design new approach to solve every challenge and device new tactics that can facilitate performance.