ABSTRACT

This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study, statement of the problems, purpose of study research question, scope and limitation of the study. Chapter two came up with the literature review which takes about various approaches to the definition of packaging importance strategy, social influence etc. chapter four explained the presentation and analysis of data hypothesis and decision findings. While chapter five is all about summary of findings recommendations and conclusion, after investigation and data analysis the findings stand the well articulated and designed packaging increase the sales volume of an organization.