ABSTRACT

This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to.

            Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company.

            To measure the impact of the advertising programmes on the performance of MTN GSM.

The population of the study includes operators/customers, GSM dealers and management and relevant staff of the case organization Top man formular was used in determining the sample size of customer while census was used for the management/relevant staff of MTN Company.

Questionnaires were administrated to the ten zones within Enugu metropolis, data collected were analyzed  from the data analyzed, the researcher made the following finding.

Operating of MTN GSM phones are yet to appreciate the importance of designing an optional combination of advertising in their operations.

            The customers interviewed shows that it is a big headache putting a call across to Nitel line from MTN phones or Econet phones as it was equally as difficult either calling Econet from MTN.

            The promotional strategies adopted by these operation of GSM (Econet, Mtn and NiTEL) Impact positively on their profit and increases the customers patronages but it was equally discovered that customers are not satisfied with the quality of service rendered.

            The major players on the ground now in Enugu metropolis is MTN, followed by NITEL, ECONET is said to start for operations in Enugu Metropolis.

            Despite the high level of product awareness attained in the promotion. It was discovered that the product is not readily available to in some parts. Particularly in the remote part of Enugu metropolis.