ABSTRACTThis study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba Depot.

One of the major problems addressed was due to the low amount of money invested by the company on sales promotion activity result to low sales turnover was addressed which result to the increase in sales turnover.

The total population used is two hundred (200) made up of production department, marketing/production and Administration department and sample of 133 employees was randomly drawn from 7up bottling Company Plc Aba depot.

The personal interview and questionnaire are as well analyses accordingly.

The researcher used chi-square (X2) statistics for testing hypotheses formulated. Findings show that inadequate capital base is a major problem responsible for the low company’s sales turnover.

The researcher recommended that the marketing manager of 7up Bottling Company Plc, Aba Depot should know that the use of sales promotion activities is the only way to ensure consumers patronage and as such they should maintain its product quality and price.