ABSTRACT

This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives.

The main objectives were:

1.   To identify the impact of marketing mix in the organization.

2.   To identify the different approaches used by organization to implement marketing mix.

3.   To identify how the management of Innoson Plc should ensure that good strategies should get in plan.

Based on the objectives of the study.  The population of study were drawn from the users of Innoson products in Enugu metropolis.  Bourley’s formular was used to determine the sample size.   Questionnaires and personal interview were used to elicit data from respondents. Simple tables and percentages were used to analyzed data collected and, the following finding were made;

1.     Marketing mix plays a good role in the performance of Innoson plc.

2.     Innoson plc Emene choose the appropriate marketing mix from the target market.

The researcher therefore made the following recommendations;

1.   The management of Innoson Plc should ensure that good strategies are put in place in presenting their products to the public.

2.   People, process and physical evidence which is an other marketing mix in modern economy should be used in achieving the objectives.