ABSTRACT

These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State.  With particular attention to Udi L. G. A Council was carried out with the some for the following objectives.

            To evaluate the possible means of reducing or removing entirely the activities of middlemen to remove the problem of heading.

            To appreciate the channel of information flow which will help bridge the communication gab which exist in the rice market in the State.

            To evaluate the best possible means or best strategy to be used in making the product (Rice) available in the Urban town and Cities thereby eliminating the problem of price variations.

To  recommend based on the findings possible ways of activating the problem effecting rice marketing (pricing and strategies in Enugu State).