CHAPTER ONE 

INTRODUCTION

1.1              BACKGROUND OF THE STUDY

Marketing as seen by everybody is the act of buying and selling goods and services at a particular price and in a particular place.

Marketing according to chambers universal learners Dictionary International Students Edition which was edited by E. M. Kirk Patrick, “it is the process(es) by which anything may be sold”. But in the real according to sense, marketing as defined by marketing professionals as thus;  Principles and practice of marketing by Adirika Ernest Okey defines marketing as – the process of buying selling and exchanging of goods to meet ones needs.

Marketing involves a lot of activities that start before the good(s) are produced and continues after sales.  These activities are as follows, research, production, packaging; advertising, selling, merchandising and distribution.

Marketing also involves communication and feedback, what does this mean?  It means that for a marketer or a producer of a product gets his products/items sold to the buyer or consumer he (marketer) must make sure that his buyer/consumer understands the language he speaks and in response/ to show that he (buyers) understands he either buys or refuses to buy.  As we said earlier that a lot of activities is involved in marketing from production right through to sales and after sales and those activities includes:-

Research, the producer/manufacturer has to conduct to research to know the kind of people who are likely to make use of his products better; whether to is the aged people; he has to know the sex either females or males etc.  When these is found out he now go on to produce the goods/products.