ABSTRACT

The study examine the Impact of television commercials on purchasing habit of students of University of Lagos. The purpose of this research work is to find out the role of television commercials on purchasing habit of student with a special focus on University of Lagos. Survey method was adopted as research methodology with questionnaire as data collection instrument. Data were collected through questionnaire  distributed to a sample of students selected to represent the entire population was asked the series of questions in the questionnaire and from the responses conclusion were drawn. However, it is obvious that impact of television commercials purchasing habit plays an important role towards the improvement of student purchasing habit. In conclusion, television commercials is assumed to be the inevitable way of motivating students to purchase a product or service.