TABLE OF CONTENTS
Title page i
Table of content v
1.0 Background of the Study 1
1.1 Significant of the Study 1
1.2 Research Questions 2
1.3 Effect of Study 2
1.4 History of Advertising in Nigeria 3
2.0 Literature Review 5
2.1 The Review 5
2.2 the reason advert focus on children 6
2.3 the direct effect on children 7
2.4 Adverse effect on children 8
2.5 Theoretical framework 10
2.6 Summary of Literature Review 11
3.0 Research Method 12
3.1 Research Design 12
3.2 Population of the Study 13
3.3 Sampling Size and Sampling techniques 13
3.4 Instrument for Data Collection 13
3.5 Validity of Instrument 14
3.6 Data Analysis 14
4.1 Data Analysis 15
4.2 Data Presentation 15
4.3 Discussion of Findings 20
5.1 Summary of Finding, Conclusion and Recommendations 21
5.2 Summary of Finding 21
5.3 Conclusion 21
5.4 Recommendation 22
CHAPTER ONE INTRODUCTION 1.1 Background of the Study
The impact of television is vital because of its enormous potential as an audio-visual communicator. Television (T.V.) enables the creative man to communicate by combining motion, sounds, words, color, personality and stage setting to express and demonstrate ideas to large and widely distributed audience.
T.V. commercials usually play a role in either introducing a product reinforcing the familiarity to the product and also convincing to purchase the produ
1.2 Statement of the Problem
The problems that lead to the study of the impact of television indomie Advertisement on children are numerous; children nowadays tends to respond adversely to the advert they watch on the TV and whenever they wish to buy a product or service they usually refer to the view on the advert watched on TV.
1.3 Objective of the Study
The objectives of this study are as follows
1.4 Research Question
This project aims to find answers to the following question;
1.6 Significance of the study
It is the belief of the researcher that this study would serve as immense useful purpose to its potential and prospective users. Children, scholars, consumers of goods and services policy makers, advertisers, advertising agencies and advertising researchers would stand to gain a lot from the facts contained in this work. This study upholds the high standard of an ideal advertising practice and therefore benefits the advertisers and faming consumers of advertised goods and services. It serves as an eye opener to a good sense of advertising because the interest of the consumers is paramount.
1.7 Scope of the Study
This scope of this study is limited to Children in Bori community in Rivers state; however the principle quoted in it can well be applicable to other communities in Nigeria.
1.8 Limitation of the Study
The limitation involved in this work includes the wide nature and time constraint of the study, which resulted in narrowing down the case study to Bori community only.
The following are the limitation that hinders the study of this research work;
1.8 Definition of terms
Advertisement: this is the paid form of non personal presentation of goods and services by an identified sponsor.
Television: this refers to an electronic visual and audio media frequencies used for mass communication.
Children: these refers to pupils or teenage who are exposed to advertising messages on the television media.
Effect: this is the impact of television indomie advert on children choice of consumption.
Indomie: these are noodles for instant breakfast on meal.