TABLE OF CONTENTS

Page

Title page                                                                                i

Certification                                                                                      ii

Dedication                                                                               iii

Acknowledgement                                                                   iv

Table of content                                                                      v

CHAPTER ONE

1.0 Background of the Study                                                  1

1.1 Significant of the Study                                                     1

1.2 Research Questions                                                           2

1.3 Effect of Study                                                                  2

1.4 History of Advertising in Nigeria                                                3

CHAPTER TWO

2.0 Literature Review                                                              5

2.1 The Review                                                                       5

2.2 the reason advert focus on children                                   6

2.3 the direct effect on children                                               7

2.4 Adverse effect on children                                                           8

2.5 Theoretical framework                                                      10

2.6 Summary of Literature Review                                         11

CHAPTER THREE

3.0 Research Method                                                               12

3.1 Research Design                                                                12

3.2 Population of the Study                                                   13

3.3 Sampling Size and Sampling techniques                           13

3.4 Instrument for Data Collection                                         13

3.5 Validity of Instrument                                                       14

3.6 Data Analysis                                                                    14

CHAPTER FOUR

4.1 Data Analysis                                                                             15

4.2 Data Presentation                                                              15

4.3 Discussion of Findings                                                      20

CHAPTER FIVE

5.1 Summary of Finding, Conclusion and Recommendations 21

5.2 Summary of Finding                                                         21

5.3 Conclusion                                                                       21

5.4 Recommendation                                                               22

CHAPTER ONE INTRODUCTION 1.1 Background of the Study

The impact of television is vital because of its enormous potential as an audio-visual communicator. Television (T.V.) enables the creative man to communicate by combining motion, sounds, words, color, personality and stage setting to express and demonstrate ideas to large and widely distributed audience.

T.V. commercials usually play a role in either introducing a product reinforcing the familiarity to the product and also convincing to purchase the produ

1.2 Statement of the Problem

The problems that lead to the study of the impact of television indomie Advertisement on children are numerous; children nowadays tends to respond adversely to the advert they watch on the TV and whenever they wish to buy a product or service they usually refer to the view on the advert watched on TV.

 1.3 Objective of the Study

The objectives of this study are as follows

1. To examine the effects of TV adverts on children choice of indomie as a product.
2. To identify the problems face by children when exposed more to TV commercials.
3. To suggest possible prospects to the problems of TV adverts to children.
4. To enable the children to understand how best utilize media information from the television advert.
5. To highlight the effectiveness of use of television broadcast as means of advertisement.

1.4 Research Question

This project aims to find answers to the following question;

1. To what extent do children of Portharcourt expose themselves to television Indomie Advertisiement?
2. To what extent do children depend on advertisement from television when making choice of product and services?
3. What effects have unethical practice of advertising caused?
4. Has APCON stipulated any measures to curb illegal advertising?
5. Does advertising lack professional application?

Advertising.

1.6 Significance of the study

It is the belief of the researcher that this study would serve as immense useful purpose to its potential and prospective users. Children, scholars, consumers of goods and services policy makers, advertisers, advertising agencies and advertising researchers would stand to gain a lot from the facts contained in this work. This study upholds the high standard of an ideal advertising practice and therefore benefits the advertisers and faming consumers of advertised goods and services. It serves as an eye opener to a good sense of advertising because the interest of the consumers is paramount.

1.7 Scope of the Study

This scope of this study is limited to Children in Bori community in Rivers state; however the principle quoted in it can well be applicable to other communities in Nigeria.

1.8 Limitation of the Study

The limitation involved in this work includes the wide nature and time constraint of the study, which resulted in narrowing down the case study to Bori community only.

The following are the limitation that hinders the study of this research work;

1. Financial Constraint: There are not enough funds to fuel the study of this research work. The researcher has access to a very little source of fund.
2. Time Constraints: Due to the limited time available to carry out this research work, it is not possible to carry out the research extensively as anticipated by the researcher.

1.8 Definition of terms

Advertisement: this is the paid form of non personal presentation of goods and services by an identified sponsor.

Television:  this refers to an electronic visual and audio media frequencies used for mass communication.

Children:  these refers to pupils or teenage who are exposed to advertising messages on the television media.

Effect:  this is the impact of television indomie advert on children choice of consumption.

Indomie:  these are noodles for instant breakfast on meal.