CONSUMER SATISFACTION AND RETENTION; A KEY TO BUSINESS SURVIVAL (A CASE STUDY OF BERGER PAINTS NIGERIA PLC)

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Consumer satisfaction and retention; a key to business survival (a case study of berger paints nigeria plc)

CHAPTERONE

1.0 Introduction

1.1 Statementsof the problem

1.2 Aimsand Objectives of the study

1.3 Significanceof the Study

1.4 Scopeof the Study

1.5 Limitationof the Study

1.6 Definitionof the term

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