ABSTRACT

Tourism Boards are established by various government to accrue revenue.  And the tourism Boards cannot have the revenue without letting the general populace know what they have to offer.  And this can be done through any of the promotional mix variables. 

This research work is aimed at finding out the role advertising plays in tourism development.

Chapter one contains a general discussion of the role advertising plays in tourism development.  It went further to state the problem to be studied and why this study was carried out the scope, limitation of the study and finally the significance of the study and the definition of term.  A number of post – related literatures examined by other studies as it relates to the role of advertising in tourism.  Development were highlighted in chapter two.

Chapter three deals with the design of the study, the method used in collecting relevant data.  It also deals with the way the questionnaires were distributed and the treatment of data.  The data got from the research survey were analyzed and interpreted.

Finally, the summary of findings, conclusion on the research and recommendations made by the researcher are all in chapter five.

If tourism boards put the recommendation made in the study to use, they will satisfy their customers and also increase in profit level.  Thereby making the problems of tourism a thing of the past.