ABSTRACT

The researcher focused on a structural study of career management as an integrated approach to achieving strategic organizational performance objectives of profit growth and market value. The study defines the career management process that plans and shapes the profession of an organization human resources and analyze career management program as part of the larger human resource system assisting employees improve performance, clarify career options and align employee aspiration with organizational performance objectives.

It provides the overall effectiveness of the diverse approach to career management consisting of career planning, career pathing and career development as pivotal to the overall corporate survival strategy of the organization.

The case study provides an analysis of the impact of career management in Guinness Nigeria Plc towards achieving organizational performance objective in strategic areas of profit, growth and market value. In the process chi-square is applied to test the hypothesis formulated for its research.