ABSTRACT

This researchwork focused on the corporate social responsibility and the performance ofMobil Producing Ibeno in Akwa Ibom State. To fulfill this aim, three (3)research questions and three (3) hypotheses were formulated to guide the study.The population comprised all the staffs of Mobil producing Ibeno, theinstrument questionnaire was administered to staffs of Mobil producing Ibeno.The data obtained were statistically analyzed using simple percentages andchi-square. The questions in the study were answered while the hypotheses weretested at 0.05 level of significance. The findings were that; corporate socialresponsibility does not affect the brand loyalty of Mobil producing Ibeno,corporate social responsibility has an effect on brand perception by the hostcommunity of Mobil producing, Ibeno, Corporate social responsibility does notaffect the corporate reputation of the Mobil Producing Ibeno and so on. Theresearcher recommended that corporate organizations should intensify efforts toeducate the public on their primary responsibilities, various commitments toother stakeholders and operational/financial limitations. Corporateorganization should also involve the community in the planning, formulation,implementation and evaluation of Corporate Social Responsibility projects. Thiswill eliminate stakeholder conflicts that may arise in some societies. Governmentsand local authorities should explore the areas where a certain amount of taxwill be used by the organization to undertake community based project such asschools, electricity, clean water, jobs and income generating activities.