CHAPTER ONE

1.1  INTRODUCTION

In a world where speed and adaptability can make or break a business, organization increasing is how companies win and keep on winning (Cook andMacaulay, 2004). What separates the winners is the ability to make the rest important decisions well-and then to make them happen. The key is not structure but rather an integrated organizational system. Decisions, if you can’t make them; you won’t be an effective manager. It requires getting the right people focused on those decisions at theright time. That’s true whether the decisions involve the largest issues that a company faces (what’s our strategy?) or more tactical, day-to-day concerns (should we buy more components now or next month? Should we accept this customer’s return?)(Batemanand Snell, 2004).

Survival and long-term success will often depend on finding the right solution. To take the right decision is typically not a simple matter, as most decision problems are highly complex in nature. A key issue for all managers is how far they should share decisions with their team or colleagues (Adair, 2007). Integral to decision-making is the management and creation of shared meaning, focusing on the mastery of communication is inseparable from effective decision-making.

Communication is a vital aspect of human existence. Aslong aslifeexists,the humanrace isperpetuallyseeking toheard and understood. Communication is the lifeblood of every organization (Nelson and Economy, 2005). It is themedium through which an organization’s vision and goals areinterpreted and understood by both its internal and external stakeholders.

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Communication is the transfer ofideas from the sender to the receiver,It is an indispensable management tool that provides the need by which people in business, politics and other professionals act, interact, and exchange information and ideas (Mozammel et.al, 2005).

No business organization;be it private or public sector organization can thrive without effective communication. It is the life-wire of every organization. In a classical business setting, communication helps both the employer and the staffs understand themselves, as well as providing a medium by which people in an organization act, interact, exchange information, ideas, develop plan, proposals and execute them; It is not possible to have good human relations without communication. An effective communication is required, not only for maintaining human relations, but also for achieving good business performance. In addition, practical experience shows that there is no communication without conflicts. Sometimes, conflicts can be useful, as they help to make correct decision.