CHAPTER ONE

1.0       INTRODUCTION

Econometrics can be described as a branch of social science that deals with the measurement of economic relationship. This form of relationship or used by government and private sector to formulate economic as well as to make decisions.

The most tools of econometrics is regression analysis and it studies the relationship that between variable (two or more than two). In order to carryout econometric in analysis and to show the important of econometric analysis is how economic variable depends one another there is a need to carryout some test, base on information or data collected from an industry. It is also necessary to know the data analysis technique to put in place for analyzing the know variable.

1.1       HISTORICAL BACKGROUND OF NIGERIA BREWERIES PLC IBADAN OYO STATE.

Nigeria Breweries plc, the largest brewery company in Nigeria was incorporated in 1946 and recorded a land mark when the first bottle of star larger beer Rolled off the bottling line in its Lagos Brewery in June 1949. This was followed by Aba Breweries which was commissioned in 1957., Kaduna Brewery was established in 1963 followed by Ibadan Brewery in 1982. The company established its fifty Brewery in Enugu in September, 1993, on April 9, 2001 the AMA Greenfield was commissioned and from its beginning in 1946 the company now has five operational Breweries from which its high quality product are distributed to all part of this country.

Nigeria Breweries Plc has rich portfolios of high quality brand which are has four varieties (Maltina classic Maltina Strewbery, Maltina exotic and Maltina with principle) Legend Extra Stout December 1992 Amtel Malt (1994) and Schweppes range of carbonated soft drinks included in December 1996 (Schweppes soda water). It was followed by the lunch of crush orange in November 1997 and Schweppes pine apple in October 1999. The company had earlier hundred into the Nigeria market Heineken Larger beer in June 1998. The company decided to exist the carbonated soft drinks market in August 2001, because of the need to concentrate on its area of core competence.

Nigerian Breweries Plc is a socially responsible corporate citizen with a very good record of corporate philanthropy in the areas of education, environment and communication among others. The company in 1994 establish on education. Trust fund #100 million to take more active part in the finding of educational and research facilities in higher citadel of learning’s all an effort to provide and encourage academic excellence in Nigeria. This is in addition to its secondary and university scholarship programme for children of its employees.