CHAPTER ONE

BACKGROUND OF THE STUDY

While appreciating the significance of public relation in an organization and between the organization and its public one will vividly see that any organization that does not embark on public relations does not exist. Such organization is not really existing in the sense that, although the organization may not be physical dead, but it does not achieve its aims and objectives, if it does move forward, if there is no innovation is its dealing and so on, can we say such organization is existing. Bunmi Adeleye (Mrs.) in her write up on business in WIBREWNEWS, second quarter,2005, she let us understand that management relationship between organization and its publics being the work of management will make the organization achieve its aim and objectives, will make such organizations move forward will bring about improvement in areas of skills of the task involved in will improve the relationship between the organization and its publics to cap it all, will keep the organization effectively existing. Because of the importance of creating and preserving the right corporate image, it is used to give special attention to the roles and functions of public relations. The attention should begin at the top and extend through the whole organization. Examples can be found in every government department, nationalized undertaking and other public body as well as in most areas of industry and commerce.

STATEMENT OF THE PROBLEM

Many organizations do not recognize public relations as a management function and this has been leading to many bad unforeseen occurrences befalling these organizations. Even so many organizations without official public relations department, section or units. As the case may be stumbled upon, this means they don’t recognize public relations as a management function or simply put, they don’t have the knowledge of what public relations is, let alone its significance in their various organizations Apart from these organizations that have no official section for public relations, there are some categories that have but do not have the professional knowledge of how to practice it, their problem start from what is known as the concept of image. They do not understand what this means, and this is where the work of the public relations starts. Therefore, this project looks of public relations as the background of an organization using Nigeria Breweries PLC as a case study.

RESEARCH QUESTIONS

1. Can the effectiveness of organization be traced on poor public relations programme?
2. To what extent does public relations practice help identify organizational problems or crisis?
3. Can good public relations practice help solve problems?
4. To what extent does good public relations programme assist their primary objective

PURPOSE OF STUDY

The purpose of studying the topic is to make organizations that have no knowledge of what public relations means have the knowledge, through this, those that do not recognize it management function will now recognize it, those that recognize but do not know how to professional carry out the duty effectively will also have the knowledge.