Over the years, the issue of how developing country’s firms decide between the use of debt and equity as source of finance had been a challenge in emerging market and the new patterns of internal and external financing that have evolved in the global market as an entity. The main statistical tool employed in this work is Pearson’s correlation techniques which will be used to establish the relationship between earning price per share and corporate performance. A sample size of 14 was drawn using random sampling techniques. In the research question three hypotheses formulated. The study used Pearson’s correlation method in testing the hypotheses formulated. The study reveals that there is positive relationship between the retained earnings of firms and their EPS; firm’s optimal debt ratio is determined by trade off between gains of borrowing, holding the firms assets and investment plan is constant, Based on the findings the study recommends: that company should endeavour to desist from employing non professionals like chemist, biologist etc and also government should put in place measure to guarantee economic and political stability.
TABLE OF CONTENTS
Title Page i
Table of Contents
Chapter One: Introduction 1
Chapter Two: Review of Related Literature 15
Chapter Three: Research Method and Design 49
Chapter Four: Data Presentation, Analysis
and Interpretation 53
Chapter Five: Summary of Findings, Conclusion
and Recommendations 69
Background to the Study
The term advertising appears to be well known to every person across all profession consumers and even buyers aspire to know advertising as much as the advertisers. All aspects of business have advertising implication. As it is very imperative for a course of action on the part of the owner of a business, who is just starting or expanding existing ones to make a careful study of how to get the products or services across to the ultimate consumers. To assure that product will sell itself due to its high quality or measures to the buyer or consumer is wrong.
Modern business has specifically responding to the need for proper communication by responding to the need for proper advertising.
One should not fail to mention that small business management occupies a vital and higher percentage of the economy development of a nation. This is why small scale business management should be given its pride of place and guide with al seriousness to achieve its desire greatness. The competitive nature of business operating in the same industry calls for the need for advertisement to ensure its survival in the same line of industry.
However, the survival of a small business management therefore depends on how well the management of such business can discover the need for necessity of advertising.
The case study of Mr. Biggs which find itself in the fast food business can only secure a better edge among her place as there are competitions in the business.
The corporate goals or objectives of the institution under study are to justify the owners investment from the profit after tax. Therefore the whole essence of this research work is to help managers and other interest individual to find a place in their organization that is completely responsible for advertising.
Over the years business fails to grow and survive due to lack of poor advertising techniques adopted by enterprises.
Advertising management is a crucial issue in a global business due to the complexity of current business environment. These are set out plans and programmes in order to achieve the set of organizational objectives and goals. Advertising require to find in order to design an effective advertising methods which will have a wider coverage in order to reach out to existing customers and potential customers of the business product or services.
The researcher is of the view to carryout an investigation to find out the constraint of advertising including the growth and survival of enterprise in Nigeria. However preferred solution and solution and recommendation will be made available at the end of this study.
This research work will attempt to provide answers to the following questions:
Objectives of Study
This research is aimed at achieving the following objectives:
Statement of Hypotheses
With regard to the above, central research question arising from the statements of the problem and the objective of the study, leads to the researcher to the formulation of the following hypothesis. The negative assertion is called the alternative hypothesis (Ho) while the positive assertion is called the null hypothesis (HI).
Ho: Advertising does not facilitate the achievement of goals and objectives of small scale business management.
HI: Advertising does facilitate the achievement of goals and objectives of small scale business management.
Ho: Advertising does not increase sales and profitability.
HI: Advertising does increase sales and profitability.
Ho: Advertising does not inform and create awareness.
HI: Advertising does inform and create awareness.
Significance of the Study
The objective of this research study is to examine the problem being faced by small scale business of Mr. Biggs enterprise as a result of not having good economic (e.g. market economic) and to suggest good solution to these problems. If this objectives are met, it follows that this work will at the end contribute significantly to the importance of advertising in small scale business management.
This study attempts to produce information to bridge the information needs of the potential and actual investors. Therefore, the following categories will benefit immensely from the findings.
Scope of the Study
This study is restricted to the relevance of advertising in the management of small scale business in Nigeria a case study of Mr. Biggs. Due to time and cost constraints the entire Mr. Biggs in Nigeria can not be used for this study. Hence, a sample size of 3 (three) one in Auchi and two in Benin (i.e. one in Sapele Road and one in Ugbowo Road).
The date was obtained using a cross section of Mr. Biggs fast food restaurant in Edo State for the period of 2009 – 2013.
Limitations of the Study
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