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MARKETING LATEST FINAL YEAR PROJECT TOPICS, RESEARCH IDEAS AND MATERIALS IN NIGERIA

S/N LATEST PROJECT TOPICS AND RESEARCH IDEAS GET THE COMPLETE PROJECT
1. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICATION FIRM.(A CASE STUDY OF GLO NIG LTD).
2. THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE(A SURVEY OF CUSTOMERS IN KADUNA NORTH LOCAL GOVERNMENT).
3. THE ROLE OF ADVERTISING ON THE PERFORMANCE OF SALES OF BEVERAGES IN NIGERIAN BOTTLING COMPANY,KADUNA
4. THE EFFECTIVENESS OF MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANIES IN ABA METROPOLIS
5. THE USE OF MARKETING CONCEPT AND PERFORMANCE ON SMALL SCALE BUSINESS IN NIGERIA
6. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
7. INTERNAL MARKETING PRACTICES AND EMPLOYEES PRODUCTIVITY IN PUBLIC INSTITUTIONS IN NIGERIA
8. EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT
9. EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER MARKETING
10. THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE(A CASE STUDY OF RICHBITE KADUNA)
11. THE EFFECT OF PACKAGING ON SALES OF GOODS.
12. THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY(A CASE STUDY OF THE COCA COLA BOTLING COMPANY)
13. THE EFFECTS OF PHYSICAL DISTRIBUTION ON SALES OF CONSUMABLE GOODS(A CASE STUDY OF UAC FOOD DIVISION NIG,PLC)
14. THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN DANGOTE PLC,KADUNA
15. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE IN UNION BANK OF NIGERIA PLC,KADUNA
16. THE IMPACT OF ADVERTISING ON THE SALES VOLUME OF CHICKEN FOODS IN HOTEL INDUSTRIES LIMITED,KADUNA
17. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY (A CASE STUDY OF UNITED BANK FOR AFRICA PLC, AHMADU BELLO WAY KADUNA).
18. THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS IN NASCO CARPET-JOS.
19. THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION.(A CASE STUDY OF UNILEVER NIGERIA PLC KADUNA)
20. Effect of personal selling on sales growth
21. The impact of sales promotion on the marketing of new product and services
22. An indepth study of on the brand switching behavior of malt drink consumer
23. Evaluation of the development and marketing of service products
24. Importance of marketing research in enhancing the service level of manufacturing company
25. Market sementation as an efficient tool of achieving increased market share
26. An evaluation of sales promotion in increasing the levels of network patronage in the telecoms industry
27. The relevance of marketing research in enhancing the service level of manufacturing firms
28. Consumer satisfaction and retention; a key to business survival (a case study of berger paints nigeria plc)
29. ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC
30. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)
31. THE IMPACT OF INDUSTRIAL CONFLICT ON THE MARKETING OF BANKING SERVICES IN NIGERIA
32. AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY OF UNION BANK PLC)
33. PLANNING FOR FEMALE FRIENDLY MARKET ENVIRONMENT (A CASE STUDY OF MARKETING ORGANIZATIONS IN LAGOS STATE)
34. THE EFFECT OF PRODUCT INNOVATION ON THE PRODUCTIVITY OF AIRLINE INDUSTRY (A CASE STUDY OF ARIK AIRLINE)
35. THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)
36. THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE (A CASE STUDY OF MR. BIGGS PLAZA, AUCHI)
37. THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF BENDEL SUPERMARKET, AUCHI)
38. THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION (A CASE STUDY OF UBA BANK)
39. THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)
40. IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN ORGANIZATION (A CASE STUDY OF EMZOR)
41. IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)
42. IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A Case Study of Nestle Milo Nig Plc)
43. THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS (A CASE STUDY OF DANSOF FARMS)
44. THE NATURE AND IMPORTANCE OF MARKETING PLANNING IN BUSINESS ORGANIZATION (A CASE STUDY OF NASCO GROUP OF COMPANIES)
45. THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY OF OVALTINE PRODUCT)
46. THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)
47. THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of Asaba Community)
48. THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE STUDY OF UYI GRAND HOTEL, AUCHI)
49. THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE STUDY OF COCA-COLA BOTTLING COMPANY)
50. THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT (A CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)
51. IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN ORGANIZATION
52. SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)
53. CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES
54. THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE STUDY OF GUINNESS NIGERIA PLC)
55. IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY OF MAY AND BAKER PLC)
56. INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL (A CASE STUDY OF SMES IN LAGOS STATE)
57. IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF SELECTED DEPOSITE BANKS)
58. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY
59. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
60. ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPOLIS
61. BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT
62. PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN PORT HARCOURT
63. INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN TELECOMMUNICATION INDUSTRIAL
64. ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT BANKS IN PORT HARCOURT
65. THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ CUSSONS NIGERIA PLC, ABA)
66. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY
67. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC
68. THE EFFECT OF PACKAGING ON SALES OF GOODS
69. THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE
70. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
71. EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING
72. THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND ACCOUNTABILITY IN GOVERNMENT
73. THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)
74. THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)
75. THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF NIGERIAN BREWERIES PLC, ONITSHA)
76. THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A CASE STUDY OF GTB OF NIGERIA PLC,)
77. THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A STUDY OF HERO LAGER BEER)
78. E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES
79. BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA
80. A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)
81. THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER COMPANY ASABA)
82. THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS
83. EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY
84. MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)
85. AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY OF UNION BANK PLC
86. CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
87. THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
88. THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER STATE
89. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY
90. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS
91. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)
92. THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
93. AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
94. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE
95. ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION
96. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY OF NIGERIAN BREWERIES PLC)
97. IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION
98. THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE STUDY OF FIRST BANK NIGERIA PLC)
99. IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY
100. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION

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